A good sale page template saves you hours: the sections are already in the right order, the buttons are already placed, and the page already looks like a page that sells. A bad one costs you sales: pretty sections in the wrong order, demo copy you forget to replace, and a checkout button that leads nowhere.
In this guide I compare 7 real sale page templates and template sources, grouped by platform: WordPress, Canva, all-in-one builders, and a free HTML download. Each pick includes what it does best and the watch-out I would tell a client before they install it. If you want the full guide to writing the page itself, read my sale page guide first.
What Is a Sale Page Template?
A sale page template is a pre-designed page layout built for selling one offer. It includes the sections a sale page needs (headline, problem, solution, benefits, proof, offer, guarantee, FAQ, call to action) with placeholder text and images you replace with your own. You keep the structure and change the content.
A template is not a finished page. The design gets you started; the copy, the proof, and the checkout decide whether the page converts. My rule: a template saves design time, never thinking time.
This guide covers templates built specifically for selling. For general landing page templates by goal, see my landing page templates guide.
What a Good Sales Page Template Includes
Before you install anything, check the template against this list. The best sales page design templates include all of these sections, not just a pretty hero.
- A headline block with room for a promise and a subheadline.
- A problem section and a solution section, in that order.
- A benefits section with space for three to five benefits.
- A proof section for testimonials, reviews, or results.
- An offer section with price, what is included, and a guarantee.
- An FAQ section near the bottom, before the final button.
- A repeated call to action, with one button text throughout.
- A mobile-first layout that loads fast on a phone.
If a template misses the proof, guarantee, or FAQ sections, you will add them yourself. That is fine, as long as you know before you start.
Free download: my Sales Page Template worksheet
The 2-page fill-in worksheet with the 9 sections from this guide: headline, problem, solution, benefits, proof, offer, guarantee, FAQ, and call to action, each with a real example to copy the structure from. Fill it in before you build your page, in any tool from this list.
Get the free worksheet Free PDF · Instant download.7 Sales Page Templates Worth Using
Each pick below is real, currently available, and usable without hiring a developer, except where I say otherwise. Prices are approximate and change; check the vendor page before you buy.
1. Sales Page Addon (WordPress + Elementor, free)
Sales Page Addon is a free WordPress plugin with one-click sales page templates for Elementor and Beaver Builder. The free library includes layouts for courses, consulting, skincare products, and social media offers. Install the plugin, pick a template, and the page imports in under a minute.
Watch out: you need Elementor or Beaver Builder installed first, and the plugin was last updated in early 2025, so check compatibility with your WordPress version before you rely on it for a live campaign.
2. SeedProd (WordPress, freemium)
SeedProd is a WordPress landing page builder with a dedicated Sales Pages category in its template library: over 350 templates in the paid plans, including sales pages, webinar registrations, and thank-you pages. The free version includes sales landing page templates for coming soon and basic pages, and the drag-and-drop editor needs no code.
Watch out: paid plans start around $40 a year at introductory rates and renew higher, and WooCommerce support sits on the most expensive tier. If you sell through WooCommerce, check the tier before you commit.
3. Elementor Template Library (WordPress, freemium)
Elementor, the most installed WordPress page builder, includes 300+ templates and 35+ full kits in its library, with sales layouts available in the library and from third-party sources such as Envato Elements. The free version includes the builder with basic templates; the richest sales layouts come with Pro or a third-party kit.
Watch out: the free version ships with only a few built-in page templates, so a polished sales layout usually means Pro or a paid kit. Budget for that before you start.
4. Canva Sales Page Pack (Canva, free)
The free Canva Sales Page Pack by Created by Wayne includes a Canva sales page template with 21 section layouts, placeholder text, and images, editable on a free Canva account. A paid collection (Stone, Mandala, Skin Deep, Arch) adds fully designed templates with a PDF guide and video tutorials. Canva hosts the page free on a Canva domain, and you can connect your own domain.
Watch out: Canva has no checkout function. Your buttons link to whatever cart or checkout you use, so plan the payment step before you publish. This option suits coaches and course creators best, who often sell through a separate checkout already.
5. Systeme.io (all-in-one, free plan)
Systeme.io is an all-in-one platform where you build the sales page from templates and connect it straight to a checkout, with email follow-up in the same account, on the free plan. It is the simplest path when you want the page, the payment, and the emails in one place with no plugins to connect.
Watch out: the free plan has limits on contacts and funnels, and the template designs are simpler than a dedicated page builder. It wins on simplicity, not on design range.
6. Leadpages Smart Product Sales Page (HTML, free download)
Leadpages offers its Smart Product Sales Page as a free download: a clean, single-product sales layout you can host on your own server. Leadpages customers get the same template inside the platform with no-code editing and fast hosting.
Watch out: the free download is HTML files. Without a Leadpages account, you need a coder (or coding skills) to change the text, connect your email tool, and publish the page. Free here means free files, not free setup.
7. Carrd (minimal one-pager, free tier)
Carrd builds simple one-page sites from clean templates, with a free tier and a Pro plan around $19 a year. It is the fastest option when your sale page is short: one offer, one argument, one button, live in an hour.
Watch out: Carrd has no native checkout and very simple designs by intent. Buttons link out to your payment page, and a long-form sale page with many sections will feel cramped. Use it for short pages, not for long-form sales letters.
Sales Page Templates for WordPress: How to Choose
When I look for a sales page template WordPress site owners can install in minutes, I check three things: whether it works with the builder already installed, whether the checkout connects without custom code, and whether the template includes the proof and FAQ sections or I must add them.
If you already use Elementor, start with the Sales Page Addon or the Elementor library. If you want a builder dedicated to landing pages, SeedProd is the focused choice. If you sell through WooCommerce, confirm the checkout tier before you pick: the template is free only if the checkout works on your plan.
A sales landing page template and a sale page template are the same thing in WordPress libraries: both names describe a page built to sell. Search both terms in the library; the results overlap heavily. My guide on creating a landing page in WordPress covers the setup step by step.
Sales Page Templates in Canva: How They Work
A sales page template Canva hosts on its own domain works like a simple website: you edit the text, colors, and images in Canva’s editor, then publish. No hosting to buy, no plugins to update, and the page works on a free Canva account. You can connect your own domain or buy one through Canva.
The limit is the checkout: Canva does not process payments, so every buy button links to your cart, your payment link, or your checkout page elsewhere. That is fine when you already sell through Gumroad, Stripe Payment Links, Hotmart, or a similar tool. It is a poor fit when you need the whole funnel in one place.
Canva templates suit coaches, course creators, and wellness professionals best: offers where the page presents and the checkout lives elsewhere. For a store with many products, a WordPress or all-in-one template fits better.
Free Download vs Paid: What to Expect
Every sales page template free option in this guide has a real free entry: a free plugin, a free plan, a free tier, or a free file download. What free usually excludes is the premium layouts, the checkout features, or the support. That is a fair trade while you test an offer.
A sales page template free download (the Leadpages HTML files, for example) costs no money and real time: someone must edit the code, connect the email tool, and publish the files. A paid template or builder costs money and saves that time. Choose by what you have more of right now: time or budget.
One check before any download: the license. Free templates from WordPress.org and Canva packs state their terms on the download page. Marketplace templates usually forbid sharing or reselling the editable files. Read the license once; it takes two minutes and prevents a real problem later.
How to Customize Any Template in 5 Steps
Step 1: Replace the demo copy with buyer language
Delete every placeholder sentence and write the headline, problem, and benefits in the buyer’s words. Demo copy left on a live page is the most common template mistake I see.
Step 2: Swap the demo images for real ones
Use photos of the real product, the real result, or the real people behind the offer. Stock photos that hide the product cost more trust than they save in time.
Step 3: Add real proof
Replace placeholder testimonials with real ones, or remove the section until you have them. A fake testimonial destroys trust permanently; an honest guarantee holds it until reviews arrive.
Step 4: Set the price and connect checkout
Show the price with the offer, connect the button to a working checkout, and complete a test purchase yourself. A template with an unconnected button is a brochure, not a sale page.
Step 5: Test on a phone
Open the finished page on a real phone, scroll every section, and tap every button. Fix the headline wraps, the image sizes, and the button placement before you send traffic.
Common Mistakes With Sale Page Templates
These are the mistakes I see most often, and each one has a simple fix.
- Keeping the demo copy. Fix: rewrite every sentence in the buyer’s words.
- Choosing the prettiest template instead of the best structured one. Fix: check the sections list before the design.
- Skipping the checkout test. Fix: complete a test purchase on a phone.
- Adding sections until the page loses focus. Fix: one offer, one argument, one button.
- Ignoring the license. Fix: read the terms on the download page.
Frequently Asked Questions
What is the best free sale page template?
It depends on your platform. On WordPress, the Sales Page Addon gives free sales layouts for Elementor. In Canva, the free Sales Page Pack gives 21 section layouts. For an all-in-one free start with checkout included, Systeme.io’s free plan is the simplest. The best template is the one that fits the tools you already use.
Can I use a sale page template in WordPress without Elementor?
Yes. SeedProd works as its own builder, and WordPress block patterns let you assemble a sale page from sections with no page builder at all. Elementor is one path, not the only one.
Do Canva sale page templates include checkout?
No. Canva does not process payments. Buy buttons on a Canva sale page link to your cart, payment link, or checkout page on another tool. Plan the payment step before you publish.
What is the difference between a sales landing page template and a sale page template?
In practice, none. A sales landing page template is a landing page template built to sell, which is exactly what a sale page template is. Template libraries use both names for the same kind of page; search both terms and compare the results.
Are sale page templates good for SEO?
A template gives you the structure; SEO comes from what you put in it: the title, the headings, the copy, and the image alt text. Before you publish, read my landing page SEO guide: the same rules apply to a template-built page as to a page built from scratch.
Final Thoughts
A sale page template is a head start, not a finished page. Pick the option that fits the tools you already use, check that it includes the sections that sell (proof, offer, guarantee, FAQ), replace every demo word with the buyer’s language, and test the checkout on a phone. The template saves hours; your offer and your proof do the selling.
If you want the structure behind these templates, read my sale page guide, which explains the anatomy section by section. And if you would rather have the page built for you, contact me through my contact page and tell me about your offer and the platform you use.
Free download: my Sales Page Template worksheet
The 2-page fill-in worksheet with the 9 sections from this guide: headline, problem, solution, benefits, proof, offer, guarantee, FAQ, and call to action, each with a real example to copy the structure from. Fill it in before you build your page, in any tool from this list.
Get the free worksheet Free PDF · Instant download.