Landing Page Templates: 10 Free Templates You Can Customize

A good landing page template saves you the blank page. Instead of staring at an empty screen wondering where the headline goes, you start from a structure that already works and you make it yours. I have picked the 10 free landing page templates I would actually hand to a client: all of them are free to start with, all of them can be customized without writing code, and each one is best for a different goal, so you can pick by what you are trying to achieve instead of by how pretty the screenshot looks.

How I chose these templates

• Free to start: you can build and test the page at $0. If publishing on your own domain costs extra, I say so.
• No code needed: every pick is edited visually, by replacing text, images and colors.
• A real landing structure: headline, benefits, social proof and ONE call to action. Pretty one-pagers without a conversion structure did not make the list.
• Grouped by goal, not by brand: a template for a webinar and a template for a product launch solve different problems.

The 10 free landing page templates, by goal

1. Astra Starter Templates (WordPress) — best all-rounder

The free Starter Templates library for WordPress includes a dedicated landing page category with ready designs for SaaS products, events and lead generation. You import one into your WordPress, swap in your headline, your images and your button, and you are done. It works with the block editor and with Elementor, so it fits almost any WordPress site. Watch out: the prettiest designs sit in the premium tier; the free ones are more than enough for a first campaign. You can get it from the official WordPress plugin page. If you need the full walkthrough, here is my guide on how to make a landing page in WordPress.

2. Zakra One Page (WordPress) — best for service businesses

Zakra is a free WordPress theme with over a hundred starter sites, and its One Page design is built exactly like a service landing page: hero, services, testimonials, pricing hints and a contact call to action. It is the one I suggest when a local business or a freelancer needs one strong page instead of a whole website.

3. Kadence (WordPress) — best free design control

Kadence gives you more design control than most free themes: header and layout options that let your landing look custom without a page builder. Its starter templates include clean, conversion-style pages for courses, agencies and personal brands. Watch out: more options means a bit more setup time the first day.

4. WordPress Block Patterns — best if you already have a theme you like

You do not always need a new template: the official WordPress pattern library is full of free, ready-made sections (heroes, calls to action, testimonials, pricing tables) that you can insert into any page and stack into a landing page. Zero cost, zero lock-in, and it works with the theme already on your site. This is my favorite route when a client’s site only needs ONE campaign page.

5. Google Sites templates — best truly-free option (no hosting, no domain needed)

If your budget is exactly zero, Google Sites wins: the templates are free, the hosting is free, and you can publish in an afternoon. The trade-off is design freedom and your address (you start on a Google subdomain). I reviewed the best ones in depth in my guide to Google Sites templates, including the portfolio template I recommend for freelancers.

6. Carrd templates — best for a fast one-page launch

Carrd does one thing and does it well: simple one-page sites that load in a blink. Its template gallery is perfect for launching a product, collecting emails before a release or building a link page. You can build for free; connecting your own domain needs a Pro plan, which is only a few dollars a year. Watch out: it is one page and only one page — when you outgrow it, you move.

7. Canva website templates — best for visual brands

If design is your thing, Canva’s free website templates let you start from layouts that already look polished and customize them with the editor you may already know. Good for portfolios, events and product teasers. Watch out: it is a one-page site on Canva’s platform: great for sharing a link, limited if you later want your page to rank on Google like a normal website.

8. Mailchimp landing page templates — best for growing an email list

When the single goal of your page is «join my list», a Mailchimp landing template connects the page and the email list in one place: the form, the confirmation and the welcome email live in the same tool. Simple designs, but the integration is the point. Watch out: the page lives on Mailchimp’s address unless you connect your domain on a paid plan.

9. Neve (WordPress) — best when speed is the priority

Neve is a lightweight free theme known for fast loading, and its starter sites include landing-style pages for startups, apps and agencies. I reach for it when the traffic comes from ads and every second of loading time costs money. Pair it with my landing page SEO guide if you also want the page to be found on Google.

10. Blocksy (WordPress) — best if the page may grow into a shop

Blocksy looks modern out of the box and plays well with WooCommerce, so a product landing page built on it can grow into a small store later without changing themes. A smart pick for a product launch you expect to expand.

One more thing: the words that go inside the template

Every template above solves the design. None of them writes your copy, and the copy is what converts. So I turned the worksheet I use myself into a free download: my Minimum Viable Landing Page Template, a one-page fill-in guide with the headline formula, the sections in the right order and the exact spots for your benefits, your proof and your call to action. Pick any design from this list and fill it with that structure.

How to choose the right template (my 5-point check)

• One goal, matched: the template’s original purpose should be your purpose. A webinar template will fight you if you try to sell products with it.
• Mobile first: open the demo on your phone. Most of your visitors will meet your page there, not on a desktop.
• The call to action is built in: a visible button and a form (or a clear place for both). If you have to «add» the conversion part yourself, keep looking.
• Speed: if the demo feels heavy, your finished page will feel heavier. Light templates win campaigns.
• Where the page lives: remember that in most tools the template is free, but publishing is the business model. Decide consciously: your WordPress (you own everything) or their platform (faster today, rented land tomorrow). I explain that trade-off in landing page vs website.

How to make a template yours in 5 steps

1. Replace the headline with YOUR benefit. Never ship the demo text: your visitor should read their problem and your promise, not «Welcome to our company».
2. Keep one call to action and repeat the same button after each section. Two different buttons means half the conversions.
3. Swap every image for your product, your work or your face. Stock photos from the demo make your page look like everyone else’s.
4. Add one piece of proof: a testimonial, a number, a logo strip. Templates leave the space; you must fill it with something real.
5. Connect the ending: the form to your email tool, or the button to your WhatsApp or checkout — and test the whole page on your phone before you share it.

Template, example or custom design: which do you need?

A template is a starting structure you fill in. An example is a finished page you study. If you want to see what high-converting pages actually look like before choosing, read my analysis of landing page examples first, then come back and pick your template with better eyes. And if your offer is complex or high-ticket, a template is still the smart first version: validate with the template, invest in custom design when the page has already proven it can sell.

Frequently asked questions about landing page templates

Are free landing page templates really free?

The template itself, yes: you can build and preview your page at $0 with every pick on this list. What can cost money is publishing it on your own domain inside some platforms, or the premium designs in the same libraries. On your own WordPress with a free theme, the whole thing can stay at $0 plus your hosting.

What is the difference between a landing page template and a website template?

A website template includes many pages and a menu (home, about, services, blog). A landing page template is ONE page with no menu and a single call to action, designed to convert campaign traffic. Using a website template for a campaign usually means deleting half of it; starting from a landing template is faster.

Can I customize a template without coding?

Yes, that is the point of every pick here: text, images, colors and sections are edited visually. If you code and you are looking for raw HTML/CSS templates to build on, that is a different toolbox — choose a no-code template from this list when you want to publish this week, not this month.

Do templates hurt SEO?

No. Google ranks your content, your speed and your usefulness, not whether you started from a template. A fast template with your own words beats a slow custom page with copied text. Just replace ALL the demo text: duplicate placeholder content is the real problem, not the template.

Can I use a free template for a client’s project?

Usually yes, but check the license of the library you used: WordPress themes and patterns are open source, while some platforms allow the design only inside their own service. Thirty seconds reading the license saves you a real headache later.

My honest advice: pick the template whose goal matches yours, spend your energy on the headline and the proof, and publish this week. A good-enough template live today will teach you more than a perfect custom design next month. When you are ready to build yours in WordPress, my step-by-step WordPress landing page guide takes you from a blank page to a published one.